Developing an effective Employer Branding strategy is not as obvious as it seems to some. In all the enthusiasm for bringing the company DNA to life, a number of basic rules are often overlooked. Hervé Heesterbeek emphasises the importance of communicating authentically as an essential pillar for successful Employer Branding. If not, the result may be a pretty story without any content and therefore with little appeal for future and current employees.

A Recognition Program can be a valuable tool to drive change by promoting desired behaviour and fostering positive attitudes. Griet Robberechts discusses in her article some best practices to make such a program a successful one. She also highlights the added value that more innovative recognition methods can bring specifically in 2021.

Controlling, a major pre-covid part of the role of many team leaders, becomes difficult to fulfil in a hybrid working environment. The fear of not meeting expectations and goals push team leaders out of their comfort zone and triggers a lot of questions. Erna Vanden Wyngaert and Mariet Vrancken, founders of Reimagine Work, highlight 4 topics to consider when reimagining the team leader’s rol.

Kristien Debougnoux challenges the idea that the cascade down of information via line managers is the best communication channel to launch a new corporate policy. She describes in her article some root causes for failure in communicating a new corporate policy. In addition to a number of best practices to avoid this communication breakdown, Kristien also highlights some key elements  for mobilizing line managers to fully embrace their role in this matter.