How to prevent a communication breakdown when deploying a new corporate policy?

Kristien Debougnoux challenges the idea that the cascade down of information via line managers is the best communication channel to launch a new corporate policy. She describes in her article some root causes for failure in communicating a new corporate policy. In addition to a number of best practices to avoid this communication breakdown, Kristien also highlights some key elements for mobilizing line managers to fully embrace their role in this matter. Read more